We are in the age of visual information, and trial presentation is increasingly essential for lawyers who present their case before a jury.
Visual content plays a role in every part of life. Psychologists who have studied the way people communicate and learn have discovered that approximately 65% of the population (2/3 of any jury pool) are "visual learners."
Because of this, they process new information presented in a visual format more effectively than when the same information is presented to them verbally. Researchers have found:
Eyes can register 36,000 visual messages per hour
90% of information transmitted to the brain is visual
Visuals are processed 60,000X faster than text in the brain.
In an interesting contrast, many lawyers are actually auditory/hearing or kinesthetic people. That is, they tend to process information more effectively by hearing or experiencing information. Therefore, most lawyers prefer to communicate by speaking rather than by showing.
This means that the typical courtroom will have attorneys who best communicate through verbal explanations, but a jury comprised mostly of visual learners, for whom spoken explanations may be much harder to follow than a visual presentation.
How do we bridge this gap so that judge and jury can visualize your spoken argument?
Make trial presentation stress-free.
Don’t worry about the logistics of presenting your evidence in court. Legal Eagle's trial presentation team can ensure visual presentations go off without a hitch, enabling you to tell your story smoothly and effectively.
Let us keep track of the details:
Making deposition clips and syncing them with transcripts
Creating the exhibit database prior to trial
Planning and setting up electronics in the war room and courtroom
Running a flawless in-court presentation, offering instant access to any piece of evidence; and,
Creating demonstratives on-the-fly for use on cross and in closing.
Trial presentation services add a huge amount of value to a trial team. An attorney, instead of focusing on the availability of documents or the proper functioning of technology, can now focus on strategic trial preparation: arguments, experts and witnesses. The right technician, used in the right way, can dramatically increase your team’s chance for success.
If you're interested in partnering with Legal Eagle for trial presentation services that help you build a visual as well as verbal argument and aid the judge and jury in integrating your story more fully and effectively, we'd be happy to speak with you! Just give us a call at (864) 467-1373 or contact us online at any time.
This article highlights the critical role of trial presentation in bridging the gap between lawyers and juries. Visual aids and well-organized presentations can make complex legal concepts more accessible, ultimately influencing the outcome of a case. A must-read for legal professionals looking to enhance their courtroom strategies.
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Visual aids, timelines, and clear presentations ensure that the jury isn’t left feeling confused or, worse, empty of the facts they need to make an informed decision. When jurors are able to follow the narrative easily, it allows for better understanding of the case. It's important to remember that while lawyers may be experts in the law, the jury isn't. The right presentation can bridge that gap and help jurors feel more connected to the case and the evidence presented.